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In the realm of live entertainment marketing, Adam Craig Ellis stands as a stalwart with an impressive thirty-year legacy, orchestrating a multitude of events across nightclub and arena venues. He has collaborated with major league sports teams and managed tours for circus and family shows throughout the Northeast United States by implementing successful digital marketing strategies, media, sales, and promotional programs.
Ellis embarked on his journey in 1998 with the Tampa Bay Storm (AFL). Starting as an intern, he ascended to the position of Account Executive/Game Day Supervisor over three seasons while pursuing his B.S. in Marketing from the University of South Florida. During this time, Ellis navigated all facets of game day activities, including hosting ArenaBowl XII at The Ice Palace, and pioneered innovative marketing strategies, including a successful four-pack promotion with Checker’s/Rally’s. Additional experiences included participation in Hoop-It-Up, volunteering for Super Bowl XXXV, a season with the Tampa Bay Rays (MLB) promo crew, and a year as a Box Office Seller at the USF Sun Dome (NCAA).
In 1999, after graduating from USF, Ellis joined Globe Facility Services as Marketing Manager, steering the organization through a merger with Comcast-Spectator, leading to the formation of Global Spectrum. His tenure saw a meteoric rise in the client roster from seven to twenty-five venues, showcasing his expertise in marketing and management. Responsible for preparing proposal responses (RFPs) for management of Public Assembly Facilities, the corporate newsletter, and industry research, Ellis collaborated with partner companies like Front Row Marketing and Ovations Food Services on naming rights and venue management deals. In 2001, he transitioned from the corporate office to the newly renovated Pinellas Expo Center, managing the venue’s grand opening before moving to New York.
Just one week after September 11th, Ellis moved to New York City, joining Feld Entertainment as a Regional Marketing and Sales Manager. For four years, he played a pivotal role in promoting Disney On Ice and Ringling Bros. and Barnum & Bailey Circus across iconic venues in NY, NJ, CT, PA, and MA, earning notable accolades such as Promotion of The Year and PR Event of the Year. He was fortunate to work on the team promoting The Greatest Show on Earth at The World’s Most Famous Arena (MSG), completing over twenty tours and leaving Feld Entertainment with a deep appreciation for, and knowledge of, the industry.
At just twenty-nine years old, Ellis became the Director of Marketing at the Nassau Veterans Memorial Coliseum, overseeing non-hockey events for SMG. His six-year tenure included exceeding projections on numerous family shows and concerts, implementing new revenue streams, and collaborating with the four-time Stanley Cup Champion New York Islanders (NHL) on marketing strategies. His responsibilities encompassed sponsor fulfillment, ticket sales operations, and coordinating VIP & ADA services until the arena was set for extensive renovations.
In 2011, Ellis embraced the challenge of becoming the Director of Marketing at The Paramount, a newly opened 1,573-capacity club venue in Huntington, New York. Over the last twelve years, he has led the venue to unprecedented heights, earning accolades such as Nightclub of The Decade & Nightclub of The Year. As the venue's spokesman, Ellis coordinates over 200 events annually, establishing it as the number one highest-grossing club venue worldwide. His strategic expertise extends to digital marketing strategies, resulting in the highest ticket average for any venue of its size, having promoted nearly 2,000 events during this span. In November 2024, The Paramount was purchased by Live Nation, and Ellis was transferred to the corporate office, where he continued overseeing marketing efforts for all events at The Paramount as part of the Northeast Regional Marketing Department until March 2026.
Beyond his professional endeavors, Ellis remains actively engaged in his community, serving as a current board member of The Social Media Association of New York and a past board member of the Nassau County Sports Commission & Huntington Township Chamber of Commerce. A fitness enthusiast, he balances his rigorous career with activities like road cycling, cross-fit, tennis, and an adept bowling game. As he enters the next chapter of his illustrious career, Ellis looks forward to maintaining his leadership role in the live entertainment industry for years to come.
The Marketing ACE
58 New Street Huntington, NY 11743
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