Event Marketing Phases
*Identify & reach out to local media partners (TV, Print, Radio & Digital), social media influencers, large employers in market, CD & Record stores, malls, music programs, schools, tourist attractions, bars, restaurants, community groups & venue marketing team
*Create local e-mail database to send e-blasts & press information to key media players, venue partners & business leaders in the market
*Obtain localized admat, video & PR assets including artist bios, press images, sizzle reel (vertical
*Create weekly content calendar identifying upcoming media hits, digital ads, interviews, social media mentions, promotional support & results from organic posts, shares of event listings & e-mail blasts
*Confirm cross-promotional programs running during maintenance, follow up with local partners, set up affiliate ticket programs, discount offers, print trade, activate street team & local influencers
*Research any local high traffic events happening in market in advance of the event for potenti
*Report results of Phases 1 & 2, review open ticket sales inventory, results of discount / affiliate sales programs (i.e. Groupon, TM, etc…), promotional calendar updates & areas of focus for closing campaigns
*Target local Facebook groups, popular social media accounts, large employers & community organizations with special ticket offers, organic video ads, press information & links to purchase.
*Report results of Phase 3, review updated content calendar, ticket sales updates and week of show media & promotional opportunities
*Reach out to local partners for closing media support, names of contest winners and final schedule of remaining interviews, ads, posts, social media mentions and VIP Meet & Greet opportunities.
*Submit final content calendar, closing promotional support, day of show photo pass requests & available open ticket inventory update
*Send last chance e-mail blasts, post urgent low ticket warning ads, share successful local partnerships from Phases 1-4 on social media & upload final localized video with updated callout and ticket links
*Review plans for day of show & day before show e-blasts, ads & posts with local media, venue marketing & promotional partners.
Add a footnote if this applies to your business
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